When I first heard that Absolut was unveiling a new flavor “based” on
Boston, all I could think of was the creative Absolut ads that people used to collect when I was in high school, including this one titled Absolut
Boston. From that ad, it was clear that
Boston=tea in many people’s minds, and that idea has continued with this new black tea elderflower flavor. The whole concept of city-based flavors (
Boston is the third, after New Orleans and Los Angeles) still seems a littl (...)
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Tags: Absolut, Boston, Unveiling